Amb. Wahala,take it personal

Is he fading already, now eat amala in local bukas

I have decided to give the caption of this piece “Ambassador Wahala, take it personal” because knowing the kind of personality this comedian is, he will not forgive me in a hurry for penning down this.
may not sound familiar to many reading this piece but i will take you a little bit down memory lane.The name “Ambassador Wahala”
Image result for ambassador wahala
Do you still remember the former first lady Mrs. Dame Patience Jonathan? Do you remember her golden voice that usually keep you rolling with laughter each time she speaks? Then you will remember that comedian who became famous by mimicking her. He became more famous during the first edition of “Alibaba January 1st” at the prestigious Eko-hotels where the wife of former Lagos State governor and other prestigious guest were in attendance.
It may surprise you to know that this A-list Abuja comedian has become a regular face in Amala joints. I was walking along Ademola Adetunbo crescent in Wuse 2 and saw a caption that caught my attention.
On the banner of the new Amala joint, the caption reads “Come eat Amala with Amb. Wahala”; the inquisitive journalism nature in me made me to take a closer look to be sure it was not a case of mistaken identity.
In the history of entertainment industry  in Abuja, no entertainer has received any mega endorsement from multinational companies or any kind of endorsement except Chucks D General and Big_mo of wazobia FM who were recently branded as Mama Cass Ambassadors in Abuja unlike Lagos where stars keep getting one form of salary endorsement or the other.
It is very disappointing to note that the next to be a branded Ambassador in Abuja today is the almighty Amb. Wahala, and guess the multinational company that endorsed him “Mama Ashabi Kitchen” an amala joint in Abuja.
But wait o, I thought packaging is number one in everything we do mostly in the entertainment industry? Now, can Seyi-Law, Shakara, Gordons or even a small Short-cut in Abuja allow their footages to be used on such? Considering the nitch Amb. Wahala has caved for himself in the Entertainment industry, is his brand not too big to be messed up on a mere banner of mama-put as popularly called where a plate of food is sold for #300? Is it because he’s yoruba that he couldn’t resist the name “amala”?
The question begging for an answer here is, If I am his fan, will I pay N5,000 to watch him perform in any show after going to Mama Ashabi to watch him disgrace himself eating amala in the typical yoruba way as he originally is?
I ask the famous comedian to take it personal because I am very  disappointed in him for stooping  so low after investing so much in the industry and would be disrespected by many who won’t talk in his presence but behind him. I heard from somewhere before I eventually saw the much talked banner, a fan castigated  Abuja entertainers for lack of packaging.
I wish you well though but believe me, I believe in your dream that’s why I could pick up my pen with bitter heart to write this piece, I could call you on phone or see you in person and register my displeasure but I want the world to hear us and know that I respect your hustle and would do anything to support you anyway I can, I urge you to brace up, re-strategize and hit back hard for more to be happy to identify with your brand.
Amb. Wahala, Take it personal and package yourself.

Bricks

Nigeria's Oko Emmanuel Ekpo popularly known as Emma Bricks Oko is without doubt one of the country's best, versatile young broadcasters in the broadcasting industry today. The multi talented and award winning media personality is the most creative man among his peers in the industry. He has established a strong and authoritative voice in a career that has traversed both Radio & TV studios, diverse beats as Reporter/Editor and Newscaster. He has also ventured into the BUSSINESS of content creation as Creative writer, besides being very successful as a PR executive, promoter, producer, actor and event/artistes manager. Emma Bricks Oko was born on the 15th of June in Yala local government of Cross River State Nigeria. He gained fame and recognition in the media through his first TV programme "Nigerian Roads" in the late 2000s and was nominated for the 2011 NBC awards. He has bagged different awards and ambassadorial recognition which include: -Most outspoken Journalist, 2008 by (Department of Mass Communication, Fed. Poly, Bida) -Media Cancer Ambassador, 2012 by (Fed. ministry of health) -Nigerian Goodwill Ambassador, 2014 by (Nigerian Goodwill Ambassador Agency). After working with different broadcasting firms within the nation's capital which include the following, Independent Television, (ITV), Dasamal Television Network (DTN), love FM and Energy TV, he has registered brickswrites.com.ng, a blogging network which will help him to get to the heterogeneous audience as the world has gone digital in broadcasting.

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